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	<title>Archives des Bâtiment et Travaux publics - Bienvenue !</title>
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	<title>Archives des Bâtiment et Travaux publics - Bienvenue !</title>
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		<title>Campagne d&#8217;image pour revaloriser les métiers du BTP</title>
		<link>https://ameliethomas.fr/portfolio/campagne-d-image-dynamique-pour-le-secteur-du-btp/</link>
					<comments>https://ameliethomas.fr/portfolio/campagne-d-image-dynamique-pour-le-secteur-du-btp/#respond</comments>
		
		<dc:creator><![CDATA[Amélie Thomas]]></dc:creator>
		<pubDate>Fri, 03 May 2024 14:24:42 +0000</pubDate>
				<guid isPermaLink="false">https://ameliethomas.fr/?post_type=portfolio-item&#038;p=3833</guid>

					<description><![CDATA[<p>Le secteur du BTP (Bâtiment et Travaux Publics) souffre encore de nombreux préjugés. Pourtant, ces métiers sont essentiels et porteurs de grandes opportunités. À travers une campagne d&#8217;image percutante et visuellement ambitieuse, le projet vise à changer les perceptions et [&#8230;]</p>
<p>L’article <a href="https://ameliethomas.fr/portfolio/campagne-d-image-dynamique-pour-le-secteur-du-btp/">Campagne d&rsquo;image pour revaloriser les métiers du BTP</a> est apparu en premier sur <a href="https://ameliethomas.fr">Bienvenue !</a>.</p>
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	Le secteur du BTP (Bâtiment et Travaux Publics) souffre encore de nombreux préjugés. Pourtant, ces métiers sont essentiels et porteurs de grandes opportunités. <span class="qodef-highlight-text" style="background-image: linear-gradient(to bottom, transparent 0%, #FFEC00 0%, #FFEC00 100%, transparent 100%)">À travers une campagne d'image percutante et visuellement ambitieuse, le projet vise à changer les perceptions</span> et à mettre en lumière les professionnels du bâtiment avec une approche valorisante.</h6>
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				Revaloriser les métiers du BTP			</h4>
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				La campagne s'articule autour de plusieurs axes clés :
Redonner de la fierté aux métiers de la construction.
Sensibiliser le grand public à l'importance de ces professions dans le développement de nos territoires.
Attirer de nouveaux talents, notamment auprès des jeunes générations, en rendant ces carrières plus attractives.			</p>
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				Transformer les préjugés en admiration			</h4>
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Le principal défi de ce projet était de :

Briser les stéréotypes : Lutter contre l'image dépassée et parfois négative associée aux métiers du BTP.
Capter l’attention : Proposer une approche visuelle forte et inédite pour se démarquer des campagnes traditionnelles.
Donner un visage humain : Mettre en avant les véritables acteurs du BTP, des hommes et des femmes passionnés et engagés.			</p>
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				Une campagne cinématographique			</h4>
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Pour marquer les esprits, la campagne d'image a emprunté les codes du cinéma :

Des visuels dignes d’un film d’action : Les professionnels du BTP sont présentés comme des héros, porteurs de grands projets, dans un univers visuel immersif et puissant.
Un storytelling inspirant : Chaque métier est raconté comme une aventure, avec des défis et des accomplissements qui suscitent l'admiration.
Une communication multiplateforme : Une stratégie qui mêle affiches, vidéos promotionnelles et contenus engageants sur les réseaux sociaux pour toucher une audience variée.			</p>
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			<div class="qodef-shortcode qodef-m  qodef-qi-text-marquee qodef-layout--default qodef-text-stroke-effect">
	<div class="qodef-m-content">
		<div class="qodef-m-text qodef-text--original">
							<span class="qodef-m-text-item elementor-repeater-item-1588c25" >Stratégie</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-7d74a34" >concept</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-6d68fb2" >coordination</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-8d59633" >édition</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-e09ec1a" >digital</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-9f71818" >post-production</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-384f268" >illustration</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-75c4d5a" >vérification</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-8fc24b8" >Rationalisation</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-80b3cd3" >Stratégie</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-b8a0220" >concept</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-499879f" >coordination</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-4990bb7" >édition</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-b314916" >digital</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-98dad0c" >post-production</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-43aa42d" >illustration</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-333449d" >vérification</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-517e0a4" >Rationalisation</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
					</div>
		<div class="qodef-m-text qodef-text--copy">
							<span class="qodef-m-text-item elementor-repeater-item-1588c25" >Stratégie</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-7d74a34" >concept</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-6d68fb2" >coordination</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-8d59633" >édition</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-e09ec1a" >digital</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-9f71818" >post-production</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-384f268" >illustration</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-75c4d5a" >vérification</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-8fc24b8" >Rationalisation</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-80b3cd3" >Stratégie</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-b8a0220" >concept</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-499879f" >coordination</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-4990bb7" >édition</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-b314916" >digital</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-98dad0c" >post-production</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-43aa42d" >illustration</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-333449d" >vérification</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
							<span class="qodef-m-text-item elementor-repeater-item-517e0a4" >Rationalisation</span>
				<span class="qodef-e-icon-holder">
	<svg aria-hidden="true" class="e-font-icon-svg e-fas-caret-right" viewBox="0 0 192 512" xmlns="http://www.w3.org/2000/svg"><path d="M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z"></path></svg></span>
					</div>
	</div>
</div>
		</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-def9db4 e-flex e-con-boxed e-con e-parent" data-id="def9db4" data-element_type="container" data-settings="{&quot;background_background&quot;:&quot;classic&quot;}">
					<div class="e-con-inner">
				<div class="elementor-element elementor-element-e8f8271 elementor-widget elementor-widget-spacer" data-id="e8f8271" data-element_type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
					<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
				</div>
				</div>
				<div class="elementor-element elementor-element-fc64419 elementor-widget elementor-widget-edgtf_section_title" data-id="fc64419" data-element_type="widget" data-widget_type="edgtf_section_title.default">
				<div class="elementor-widget-container">
			<div class="edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space " >
	<div class="edgtf-st-inner">
					<h4 class="edgtf-st-title" >
				Pourquoi confier votre campagne d’image à une graphiste freelance ?			</h4>
							<p class="edgtf-st-text" >
				Collaborer avec une graphiste freelance pour concevoir votre campagne d'image, c'est choisir une expertise créative sur mesure et une approche humaine pour transformer vos idées en réalité.

En tant que graphiste et directrice artistique freelance, je vous accompagne dans :

La création d’un univers visuel unique, parfaitement adapté à vos objectifs et à votre audience.
L’élaboration de visuels impactants, qu’il s’agisse d’une campagne d’image, d’un rebranding ou d’un projet plus spécifique.
Une approche flexible et réactive, en restant à l’écoute de vos besoins tout en proposant des solutions innovantes.

Confiez votre projet à une freelance spécialisée dans le design graphique pour garantir une communication visuelle professionnelle qui saura capter l’attention et renforcer votre image de marque.			</p>
			</div>
</div>		</div>
				</div>
				<div class="elementor-element elementor-element-30a8124 elementor-widget elementor-widget-spacer" data-id="30a8124" data-element_type="widget" data-widget_type="spacer.default">
				<div class="elementor-widget-container">
					<div class="elementor-spacer">
			<div class="elementor-spacer-inner"></div>
		</div>
				</div>
				</div>
					</div>
				</div>
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				<div class="elementor-element elementor-element-35c6624 elementor-widget elementor-widget-edgtf_portfolio_project_info" data-id="35c6624" data-element_type="widget" data-widget_type="edgtf_portfolio_project_info.default">
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			<div class="edgtf-portfolio-project-info"><h5 class="edgtf-ppi-label">Catégories</h5><div class="edgtf-ppi-category"><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/campagnes-publicitaires-et-communication/">Campagnes Publicitaires et Communication</a><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/design-digital-et-supports-numeriques/">Design Digital et Supports Numériques</a><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/logos-et-univers-graphiques/">Logos et Univers graphiques</a><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/post-production-et-retouche/">Post-production et Retouche</a><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/strategie-et-concept-creatif/">Stratégie et Concept Créatif</a><a itemprop="url" class="edgtf-ppi-category-item" href="https://ameliethomas.fr/portfolio-category/supports-imprimes-et-medias/">Supports Imprimés et Médias</a></div></div>		</div>
				</div>
				</div>
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				<div class="elementor-element elementor-element-4e36a11 tagcustom elementor-widget elementor-widget-edgtf_portfolio_project_info" data-id="4e36a11" data-element_type="widget" data-widget_type="edgtf_portfolio_project_info.default">
				<div class="elementor-widget-container">
			<div class="edgtf-portfolio-project-info"><h5 class="edgtf-ppi-label">Et aussi…</h5><div class="edgtf-ppi-tag"><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/360/">360</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/adaptation-et-declinaison-multi-supports/">Adaptation et déclinaison multi-supports</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/agence-de-communication/">Agence de communication</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/batiment-et-travaux-publics/">Bâtiment et Travaux publics</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/boite-a-outil/">Boite à outil</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/btoc/">BtoC</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/campagne-dimage/">Campagne d’image</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/campagne-publicitaire/">Campagne publicitaire</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/changer/">Changer</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/cle-en-main/">Clé en main</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/coherence-visuelle/">Cohérence visuelle</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/communication-grand-public/">Communication grand public</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/conception-de-campagne-publicitaire/">Conception de campagne publicitaire</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/conception-de-logo/">Conception de logo</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/creation-didentite-visuelle/">Création d&#039;identité visuelle</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/creation-de-contenu-visuel/">Création de contenu visuel</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/creation-de-supports-de-communication/">Création de supports de communication</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/creation-de-visuels-publicitaires/">Création de visuels publicitaires</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/da/">DA</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/data-visualisation/">Data visualisation</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/design-de-supports-digitaux/">Design de supports digitaux</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/designer-graphique/">Designer graphique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/directeur-artistique/">Directeur artistique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/direction-artistique/">Direction artistique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/direction-de-shooting-photo/">Direction de shooting photo</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/directrice-artistique/">Directrice artistique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/dynamiser/">Dynamiser</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/elaboration-de-brief-creatif/">Élaboration de brief créatif</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/elements-graphiques-complementaires/">Éléments graphiques complémentaires</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/evenementiel/">Événementiel</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/expert-en-branding/">Expert en branding</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/fichiers-sources/">Fichiers sources</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/gabarit/">Gabarit</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/graphisme/">Graphisme</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/graphiste/">Graphiste</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/guidelines-pour-equipe-creative-et-partenaires/">Guidelines pour équipe créative et partenaires</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/identite/">Identité</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/illustrateur/">Illustrateur</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/illustrator/">Illustrator</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/illustratrice/">Illustratrice</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/images-responsive/">Images responsive</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/indesign/">Indesign</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/logotype/">Logotype</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/medias-imprimes/">Médias imprimés</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/medias-numeriques/">Médias numériques</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/montage-photo/">Montage photo</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/newsletter/">Newsletter</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/optimisation-visuelle/">Optimisation visuelle</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/photoshop/">Photoshop</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/positionnement-creatif/">Positionnement créatif</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/post-reseaux-sociaux/">Post réseaux sociaux</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/proposition-creative/">Proposition créative</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/publicite/">Publicité</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/recherche-iconographique/">Recherche iconographique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/reseaux-sociaux/">Réseaux sociaux</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/se-demarquer/">Se démarquer</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/secteur-du-btp/">Secteur du BTP</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/stand/">Stand</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/storytelling/">Storytelling</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/strategie-creative-et-artistique/">Stratégie créative et artistique</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/strategie-de-contenu-visuel/">Stratégie de contenu visuel</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/suite-adobe/">Suite Adobe</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/supervision-de-retouche-photo/">Supervision de retouche photo</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/tests-de-navigation-et-dinteraction/">Tests de navigation et d&#039;interaction</a><a itemprop="url" class="edgtf-ppi-tag-item" href="https://ameliethomas.fr/portfolio-tag/univers-graphique/">Univers graphique</a></div></div>		</div>
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		<p>L’article <a href="https://ameliethomas.fr/portfolio/campagne-d-image-dynamique-pour-le-secteur-du-btp/">Campagne d&rsquo;image pour revaloriser les métiers du BTP</a> est apparu en premier sur <a href="https://ameliethomas.fr">Bienvenue !</a>.</p>
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